Hugging a loved one. Reading a good book. Hearing your favorite song on the radio. Drinking your morning coffee (or Chai Tea in my case). It's often the simplest things in life that make life so great.
So you can bet on this National Simplicity Day, I'm taking in all the simple pleasures in life. Every year, National Simplicity Day falls on the birthday of Henry David Thoreau. Thoreau was an author, environmentalist and an advocate for living life simply.
“As you simplify your life, the laws of the universe will be simpler.” - Henry David Thoreau
While reflecting on how to simplify areas of my life, I also reflected on simplicity being key when it comes to graphic design pieces, social media content, and marketing in general.
Sometimes the simplest of marketing slogans, logos, and advertisements are what leaves a lasting impression. For example, let’s take one of my all-time favorite brands: Apple. From its messaging to its logo and visuals, Apple keeps things simple. When viewing Apple’s advertisement (pictured to the right), the consumer is clear on the messaging, the product, and the call to action - buy the iphone.
When it comes to design work and social media campaigns, I also like to keep advertising easy to understand with a clear call to action.This full-page magazine advertisement I designed last year was a great example of that. Simple but effective. The image displays the product well and the headline, logo, and call to action are clearly displayed and allow little confusion for the audience - providing clarity and no need for instruction.
Don’t get me wrong, there’s definitely occurrences that need more information, paragraphs of copy, and additional imagery. However, it’s important to stick to the most important information when it comes to keeping marketing materials effective. For more examples of simplistic marketing materials and logos I've created can be found in the slider below.If your business is looking to simplify and elevate its branded materials, I’d love to chat with you!