From there, I start brainstorming sessions and beginning creations of their logo. The client then is looped in and asked to provide feedback on each of the options. This is where the fun continues with variations of different fonts and colors. After a round (or two) of edits, a strong logo is established and ready for approval from the client.
Once the final look is approved, the client can expect to receive color, black, and white files in a variety of formats including:
• JPG - Raster file with a white background that is ideal for web/digital
• PNG - Raster file with a transparent background that is ideal for web/digital
• EPS - Vector file with a transparent background that is ideal for print and easily resized with higher resolution for large billboards, banner signs, etc.