Goblins, ghosts, and haunted houses are all scary. Your company’s logo and brand identity shouldn’t be. A company’s logo should attract your target audience and align with your industry or service while building trust with your clients and hinting at who you are and what you do. Meanwhile, a brand identity is a memorable expression of your brand that includes the logo, typography, colors, etc.
When working with clients, I find it important to create a professional, aesthetically-pleasing logo and brand identity. To ensure this, I first request that all clients fill out a Creative Brief that outlines the purpose, goals, requirements, and any additional information that needs to be considered when creating their logo and brand identity.
From there, I start brainstorming sessions and beginning creations of their logo. The client then is looped in and asked to provide feedback on each of the options. This is where the fun continues with variations of different fonts and colors. After a round (or two) of edits, a strong logo is established and ready for approval from the client.
Once the final look is approved, the client can expect to receive color, black, and white files in a variety of formats including:
• JPG - Raster file with a white background that is ideal for web/digital
• PNG - Raster file with a transparent background that is ideal for web/digital
• EPS - Vector file with a transparent background that is ideal for print and easily resized with higher resolution for large billboards, banner signs, etc.
The fun doesn’t stop there! I also provide a brand style guide that includes all colors, fonts, logo, alternate logos, icons, etc.
This spooky season and always, it’s vital that your logo and brand identity is all treats, no tricks. That’s why it’s important to trust a graphic designer to create and provide a logo and brand you can trust. If this is something you are interested in, send me an email at firstname.lastname@example.org to discuss further!
Wishing you all a safe and spooky Halloween!