Logo and Brand Identity | No Tricks All Treats

Goblins, ghosts, and haunted houses are all scary. Your company’s logo and brand identity shouldn’t be. A company’s logo should attract your target audience and align with your industry or service while building trust with your clients and hinting at who you are and what you do. Meanwhile, a brand identity is a memorable expression of your brand that includes the logo, typography, colors, etc. 

When working with clients, I find it important to create a professional, aesthetically-pleasing logo and brand identity. To ensure this, I first request that all clients fill out a Creative Brief that outlines the purpose, goals, requirements, and any additional information that needs to be considered when creating their logo and brand identity. 

The fun doesn’t stop there! I also provide a brand style guide that includes all colors, fonts, logo, alternate logos, icons, etc. 

This spooky season and always, it’s vital that your logo and brand identity is all treats, no tricks. That’s why it’s important to trust a graphic designer to create and provide a logo and brand you can trust. If this is something you are interested in, send me an email at kendracersosimo@gmail.com to discuss further!

Wishing you all a safe and spooky Halloween!